Be part of the movement that redefines Brazilian luxury
Join the group that aims to be a global reference in sustainable luxury tourism and acts to strengthen Brazil's image as a destination of excellence.
In these 17 years, BLTA has boosted the country's tourism to a continuous and healthy level of growth and global competitiveness. Learn about the criteria and start being part of this collective work journey.
Why Associate?
Key Benefits
The differential of cooperation and global visibility.
Cooperation between companies is a way to make them more competitive in a disputed market. By associating, your company will be able to:
- Leverage Brazil as a destination for contemporary luxury tourism in international and national scenarios.
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Expand visibility among travel agents who seek seals or certifications that validate quality.
- Participate in commercial events and fairs in the luxury market.
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Benefit from networking with BLTA members and partner network.
- Deepen knowledge and discuss sustainability actions.
Minimum Requirements
Pre-Qualification
The quality standard to be part of our movement.
To start the affiliation process, your company must meet the minimum requirements, valid for Hotels and DMCs:
- Be formally established in Brazil and up to date with legal obligations.
- Have been in operation for at least 1 (one) year under the same owner and/or General Manager.
- Have proven excellence in service and quality.
- Be aligned with BLTA's values and philosophy.
- Participate in at least one international event in the high-end tourism segment annually.
- Have good sustainability practices and promote Brazilian culture in the provision of services.
- Have a website and promotional material in at least Portuguese and English.
Affiliation Process
From application to BLTA seal
The BLTA affiliation process is a meticulous curation that ensures the highest quality standard, aligning new members with the philosophy of excellence, authenticity and sustainability of our movement.
It is a transparent and collaborative journey that involves:
- Documentary Analysis: Evaluation of the company's history and documentation.
- BLTA Inspection: Verification visit for hotels and validation with hoteliers for DMCs.
- Quality Assessment: The mandatory requirement to undergo the Mystery Client methodology, carried out by a third-party company (On You). This assessment is mandatory from 2025 onwards and analyzes the complete customer journey in essential service and ESG standards.
After approval, the candidate signs the Membership Agreement and makes the contributions to receive the BLTA seal. To learn about all the specific requirements for each category and the cost details, access the complete document by clicking the button below.
VIEWStart your journey
Become an affiliate
If your company shares the values of Quality, Authenticity, Diversity and Sustainability and wants to be part of the force that drives Brazilian luxury tourism on the global stage, start your affiliation journey by clicking the button below.
AFFILIATION FORM