Follow those who are transforming the future of luxury
Stay updated with the evolution of the BLTA work. In this section, you will follow the latest news about our initiatives, the actions of our associates, new hospitality trends, and the impact of our ESG commitment in Brazil.
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Sustainability at Luxury
Tourism Essence
Sustainability is increasingly shaping luxury tourism. In this special edition, BLTA highlights initiatives that combine excellence, responsibility and a strong connection to local communities and destinations, showing how its members turn sustainable practices into authentic experiences and positiv
PUBLISHED ON: 03/13/2025
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BLTA Adopts Mystery Shopping
to Raise Quality Standards
BLTA has adopted Mystery Shopping as a tool to evaluate and enhance Brazilian hospitality. The initiative establishes its own criteria while respecting each member’s identity, aiming to raise quality standards, guide improvements, and provide travelers with greater confidence in their choices.
PUBLISHED ON: 02/26/2025
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BLTA Introduces New CEO and Board
for the 2025–2026 Term
BLTA begins a new chapter with Camilla Barretto as CEO and a renewed Board for the 2025–2026 term. Bringing experience, diversity and strategic vision, the new leadership reinforces its commitment to excellence, authenticity, sustainability and regenerative tourism, promoting Brazil worldwide.
PUBLISHED ON: 10/02/2024
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LGBTQIA+ Pride: Brazilian Destinations
Celebrating Diversity
During LGBTQIA+ Pride Month, we celebrate diversity and inclusion in Brazilian tourism. São Paulo, Rio de Janeiro, Salvador, Recife and Fortaleza offer experiences in culture, gastronomy, art and hospitality, showcasing different ways of welcoming LGBTQIA+ travelers across the country.
PUBLISHED ON: 07/01/2024
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